1. Course Introduction by Randy Russell (1:38)

      FREE PREVIEW

    2. Meet Doug Kaplicky (3:46)

    3. Course Overview

    4. Next Level Leadership Group Facilitator Guide

    5. Course Objectives

    6. How to Navigate in this Course

    7. Course Pre-Survey

    1. Marketing for Schools? (4:16)

    2. Debrief: Customer Service (3:46)

    3. 'Ed-vertising' in Person (2:55)

    4. Activity: Analyze a Recent Community Event

    5. Survey: Reflecting on In-Person Ed-vertising

    6. Module 1 Quiz

    1. Celebrate to Elevate (3:13)

    2. Communication in a Crisis (2:02)

    3. Debrief: Accentuate the Positive (4:51)

    4. 'Ed-vertising' in the Digital World (2:12)

    5. Websites for Schools (2:19)

    6. Handout: Guide to Including Social Media Links on Your Website

    7. Activity: Website and Social Media Audit

    8. Module 2 Quiz

    1. Don't Get Clubbed (6:23)

    2. The 811 Theory (1:17)

    3. Dealing with Objections (3:16)

    4. Got Social Media? (00:35)

    5. Why Go to All This Effort? (2:03)

      FREE PREVIEW

    6. Activity: Review Educational Leadership Websites about Social Media

    7. Activity: Social Media Planning

    8. Discussion: Final Thoughts (1:45)

    9. Module 3 Quiz

    1. Connecting Ed-vertising to Educational Leadership Standards

    2. Handout: Aligning 'Ed-vertising' to Professional Standards for Educational Leaders (PSEL)

    3. Handout: Aligning 'Ed-vertising' to the School Leader Paradigm 3.0 (SLP)

    4. Randy's Wrap-Up (1:06)

    5. Post-Course Survey

    6. Expand Your Network!

    1. Resource Section Guidance

    2. Handout: Sample Parent Letter Regarding School Website

    3. Handout: Sample Parent Letter Regarding Benefits of Social Media

    4. CEE's Tools for Generating and Analyzing Culture Data

    5. CEE's EES Leadership 360 Survey

Important Information

  • $49.00

Learn How to Tell Your Organization's Story

Tell your organization's story in a way that is engaging, effective and empowering to everyone in your organization including the students and families you serve.